Legend Ammo

Gun Critic Advertising and Dealer Programs

Guncritic.com is the fastest growing firearm review community online. With over 100,000 product reviews on over 27,000 firearms. The traffic on Gun Critic has very high commercial intent as most users do product review research right before they make a purchase.

Currently we offer display advertising and product comparison for our vendors. With display advertising you can send us your banner offers to be displayed to our community. With our product comparison service you can send us your product data feed and we will match your products to our product database.

If you have any questions about either service, please contact [email protected].

Shopping Comparison

To submit your website for our shopping comparison service, please select one of the 3 following options.

Monthly

Subscription

Recurring

$199.00

12 month

Subscription

(20% discount)
$2,388.00

$1,900.00

Shopping Comparison Examples:

Data Feed Requirements

We accept XML or TXT (coma or tab separated value) product feeds.

Your product feed should contain the following information:

Field name Required Type Description
Field name: title Required: yes Type: string Description: Product title - example "Glock 19 9mm 15 rounds"
Field name: id Required: yes Type: string Description: Merchant's internal product ID or SKU - example "sd3458732"
Field name: price Required: yes Type: integer Description: List price that is paid by credit card or debit card online, we will sort vendors/products based on this price - example "499.99"
Field name: cash_price Required: optional Type: integer Description: Only list if you offer cash discount
Field name: product_type Required: yes Type: string Description: List FFL items as "Firearm", list Ammunition as "Ammunition", everything else as "Accessory"
Field name: numrounds Required: yes, if product type is ammunition Type: integer Description: For ammunition only, number of rounds in package for the listed price - Example "50"
Field name: caliber Required: yes, if product type is ammunition Type: string Description: For ammunition only, caliber - Example "9mm"
Field name: image_link Required: optional Type: string Description: Image URL
Field name: link Required: yes Type: string Description: URL
Field name: availability Required: yes Type: string Description: "In Stock" or "Out of Stock", merchant may list the actual number of available products instead, for example "7" or "0"
Field name: mpn Required: yes Type: string Description: Manufacturer part number - "1911FTCA45NM"
Field name: upc Required: yes Type: string Description: "123456789123"
Field name: brand Required: optional Type: string Description: "Sig Sauer"
Field name: shipping_price Required: yes Type: integer Description: List actual shipping cost - example "14.99"
Field name: shipping_weight Required: optional Type: string Description: Example "2 lbs"

Examples:

XML
<?xml version="1.0" encoding="UTF-8"?>
<productlist>
	<product>
		<title>Glock 19 9mm 15 rounds</title>
		<id>sd3458732</id>
		<price>249.99</price>
		<product_type>Firearm</product_type>
		<image_link>http://example.com/images/glock-19-9mm-15-rounds.jpg</image_link>
		<link>http://example.com/product/glock-19-9mm-15-rounds</link>
		<availability>In Stock</availability>
		<mpn>1911FTCA45NM</mpn>
		<upc>123456789123</upc>
		<brand>Glock</brand>
		<shipping_price>14.99</shipping_price>
		<shipping_weight>2 lbs</shipping_weight>
	</product>
	<product>
		<title>Remington 38 Special 130 Grain</title>
		<id>am2488232</id>
		<price>14.00</price>
		<product_type>Ammunition</product_type>
		<numrounds>50</numrounds>
		<caliber>.38</caliber>
		<image_link>http://example.com/images/remington-38-sepcial-130-grain.jpg</image_link>
		<link>http://example.com/ammo/remington-38-sepcial-130-grain</link>
		<availability>In Stock</availability>
		<mpn>L38S11</mpn>
		<upc>047700076102</upc>
		<brand>Remington</brand>
		<shipping_price>5.00</shipping_price>
	</product>
</productlist>
TXT (coma or tab separated value)
"title","id","price","product_type","numrounds","caliber","image_link","link","availability","mpn","upc","brand","shipping_price","shipping_weight" "Glock 19 9mm 15 rounds","sd3458732","249.99","Firearm","","","http://example.com/images/glock-19-9mm-15-rounds.jpg","http://example.com/product/glock-19-9mm-15-rounds","In Stock","1911FTCA45NM","123456789123","Glock","14.99","2 lbs" "Remington 38 Special 130 Grain","am2488232","14.00","Ammunition","50",".38","http://example.com/images/remington-38-sepcial-130-grain.jpg","http://example.com/ammo/remington-38-sepcial-130-grain","In Stock","L38S11","047700076102","Remington","5.00",""
ShipMyGun